Recently we discussed storefront windows and how to best utilize them. We again emphasize we are not interior designers or storefront window display experts. But we’ve seen so many windows, we can’t help but feel like we are starting to learn the trade.
One thing we run into from time to time is the overcrowding of window space. It’s found at many gas stations, liquor stores, and convenience stores. Some of these storeowners think that they must jam as many promotions as possible into their window space. For a short time, you can grab some attention, but over the long haul it creates an atmosphere that we believe is detrimental to sales.
When a window is so crowded that it actually blocks the view into the store, it actually makes it a non-inviting atmosphere. We feel like we’ve gone back to the 1980s and the clerk behind the counter will be smoking a cigar and selling expired food. Sure, we are being over-the-top and joking a little, but there is some truth to this. The perception is that your store is tight, crowded and stuffed. And we believe you should do everything possible to make your store open and airy and should be set up to be an inviting atmosphere.
So instead of overcrowding your windows, consider putting a few select nicely designed posters up to promote your latest offerings and products. Change them often, so they get noticed when they change.
And keep those windows nice and clear. Let the sunshine in and soon patrons will follow.