How to land more reservations at your conference center With over 250 conference spaces, convention centers, and meeting venues in the Greater Chicago area, you may feel overwhelmed by trying to make your conference center stand out from the crowd. However, we believe you should invest in your meeting spaces because they offer some of the largest revenue opportunities for your venue. When you host a convention, you not only earn revenue on the booking fee—you also have the potential to process thousands of payments from the guests who need to purchase meals, book hotel rooms, plan vacations, and use transportation to see major nearby attractions. Here are some of our top tips to consider while you work to improve your conference center: Be ready to host a diverse array of events. In 2017, the International Association of Venue Managers published some trends which have been changing the landscape of convention centers. One of the most important trends they identified was the shift from events which only need one projection screen and meeting room to conferences requiring dozens of rooms for breakout meetings, vendor exhibition halls, interactive displays and demo areas, cooking demonstrations, live music and art presentations, and more. Event planners are trying to keep up with the growing challenges of keeping attendees engaged, so it is important for your venue to offer diverse engagement opportunities. You can anticipate these conference needs by building appropriate accommodations into your venue. If your venue lacks smaller rooms which could be used for breakout sessions, consider adding some […]